Discovery: BLESS Nature’s Best

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Food as we know it has an affect to one’s state of mind and health, thus the popular saying “you are what you eat.” In this extremely fast pace generation we live in, often we focus so much of our energy on daily deadlines and the needs of others, we often find immediate gratifications for our needs and health. The rise of instant food and snacks with high-levels of Monosodium Glutamate (MSG) gives our body quick fixes for hunger and a satisfactory illusion of fulfillment which degrades our body to function as it is.

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Bless Nature’s Best stems from a believe our abundant resources of greens are the best natural remedies for our bodies. While relatively new, this moms and pops store was established by Gwen Winarno, daughter for renowned Indonesian foodie, Bondan Winarno, an equal food enthusiast, who started her journey on health route from her blog Gwen’s Healthy Kitchen. The humble start-up offers the finest Raw Almond Milk alongside, the deliciously made smoothies combined from the freshest fruits and vegetables, almond and cashew spreads, and quick bites of salads and glutten-free muffin.

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While it takes extreme efforts to change our dietary habit, understanding of the cause and effects of what you eat brings longevity for a healthy and peaceful body and mind.

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Facts on Raw Almond Milk: Raw almonds are one of nature’s most perfect foods. Not only delicious as milk, but they are also high in fiber and minerals such as magnesium, potassium and calcium. Packed with vitamin E, they make an excellent source of antioxidants. Naturally alkaline, rich in mono-unsaturated fatty acids that can lower bad cholesterol, and loaded with phytonutrients to protect against diseases. (Source: Gwen’s Healthy Kitchen)

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Bless Nature’s Best
Jl. Terogong Raya Pondok Indah,
Jakarta, Indonesia
0821-1138-0117

Opening hour
9 am – 7 pm weekdays
9 am – 1 pm weekend and holidays

- Athina Ibrahim

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Once Upon A Time…

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It always starts with Once upon a time,
In a land far far a way from where we are.
Once upon a time, stories concealed the birth of courageous boys and girls,
of reserved desires and infinite longing, the clash between darkness and light,
in search for the silver lining.

Once upon a time, in green pastures and the deep blue sea,
magic was a mystery that fed the appetite of the world.
Kingdoms rise and fall, gypsies roam endlessly to the depths of the earth,
and talking dragons lured people towards unspeakable temptations.

The greatest discoveries occur when we swim against the pool of familiarity,
cross path upon strange lands and the piercing of one’s eye gaze.
Once upon a time, may not end happily ever after,
But Once upon a time, always begins with a dream of the unknown,
and ends with a place where we are free to be.

- Athina Ibrahim

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Sunday Lunch: Avocado Salad Bowls

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blogGAB-20140404-025.JPG_effectedFirst and foremost, Happy Easter to everyone that is celebrating.

In Jakarta, we don’t really have winter so claiming to shed that winter layer is a little futile, but nevertheless, something about the June/July holiday months still instill a small frenzy to continue shedding that layer of love we’ve been carrying around.

And despite not having a winter per se, we are coming upon the hot, dry months that just sap all our desire to leave the air conditioning. In that heat, a hot, heavy meal is the last thing we want to add to the sluggishness we will be trying to hard to battle.

Perhaps on somedays, it would be great to lay around as Eve Ensler says, “drinking milkshakes, and thigh expanding” but we’re movers, and adventurers and that is just not an option. This recipe is perfect for just that, a quick, light and tasty bite on your Sunday, or any day that will beat the heat and keep you nourished.

BLOG-GAB-20140404-021.JPG_effectedThese avocado salad bowls are so easy to make, and guess what, afterwards, you have one less dish to wash! We chose to prepare a watermelon feta salad, baby caprese, and a quinoa, blueberry, mango salad.

Watermelon Feta Salad
Ingredients:
-1/4 cup Watermelon
-1/4 cup Feta
-red onion, finely diced
-fresh mint leaves, finely sliced into ribbons
- 2-3 ripe avocados

Put all the ingredients in a bowl & mix, chill. When ready to serve, half the avocado, remove the seed from the, and fill the hole with the watermelon feta mixture. Serve.

Caprese
Ingredients:

-4-5 Bocconcini Balls, cubed
-1/2 cup Sweet Cherry or Grape Tomates
-1/8 cup Extra Virgin Olive Oil
-Fresh Basil, sliced into thin ribbons
- Balsamic Reduction or Balsamic
- Sea Salt
-Fresh Ground Pepper
- 2-3 ripe avocados

Mix the tomatoes, bocconcini, basil and olive oil in a bowl. Half the avocado, remove seed and fill the hole with the salad mixture. Drizzle with the balsamic reduction, sprinkle a small pinch of sea salt and fresh ground pepper to taste. Serve

Quinoa Mango Blueberry Salad
- 1/2 cup cooked Quinoa, and cooled
- 1/4 cup blueberries
- 1/4 cup mango, peeled, cubed into small pieces
- 1/8 cup red onion, finely diced

Dressing:
1 tbsp tahini
1 tsp raw honey
2 tbsp Organic Apple Cider Vinegar

Mix all the salad ingredients in a bowl. Chill. Mix the dressing ingredients into a bowl and beat until well mixed. Add dressing to quinoa mixture. Half and remove seed from the avocado. Fill the hole with the salad. Serve.

And there you have it! Each recipe yields about 2-3 avocados (about 2-6 servings depending on if you consider one half an avocado a serving or 2 halves as 1 serving)

You can bring this to your Easter Sunday meal as the “healthy option” to offset your roast, or that wonderful Brunch. This is also a great option at a barbecue or a picnic! We also love to fill them with tuna or egg salad, and they are awesome to take to work.
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xxGabbie

 

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Bibliofiles: Born Under A Lucky Moon

Tulisan Bibliofiles Born Under A Lucky Moon

A confession:  The time I was the most embarrassed I’ve ever been occurred when I was in middle school and my younger brother thought it would be hilarious to come out of my room wearing one of my bras over his t-shirt.  I was working on a group project for school when he started parading around the table, commenting on our work as if he were me.  Perhaps it wouldn’t have been so bad had the object of my girlhood affection not been present (and thoroughly entertained by his performance). I was instantly and irrevocably mortified. My cheeks turned crimson, my ears were burning hot and my heart raced (gearing up, no doubt, to flee yet somehow my legs became immovable lead stumps).  Yes, it seems that a good family is at once your greatest asset and a cross to bear.

With humor and heart, Dana Precious captures this ubiquitous scenario in her book, Born Under A Lucky Moon.  Her debut novel spans two years of Jeannie Thompson’s life as she tells her current beau (in 2006) of her family’s antics in an attempt to warn him of their chaotic nature (with stories from 1986). The story jumps effortlessly from past to present in a style that is both fast paced and engaging.

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Jeannie is the youngest of five children, brought up in a loving but unruly household where drama and embarrassment occurred on the regular.  Having married and subsequently divorced a man who never saw past the Thompson family debacles enough to appreciate the steadfast love that lingered underneath the commotion, Jeannie is extremely reluctant to let Aidan, her current boyfriend, anywhere near her family.  In addition to keeping her family away from Aidan, Jeannie works at a demanding movie studio where her position and rank are perpetually in jeopardy.

Juggling a challenging career and love life would be hard for anyone, but especially so for someone who never wants those worlds to overlap.  At times I wondered how Jeannie envisioned her separation of love and family to shake out in the long run.  Not to mention that the effort she put forth to keep the two apart was exhausting and oftentimes seemed selfish on her part, when loved ones were lied to and/or hurt by her behavior.

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After all, not even little Prince George of Cambridge has the perfect family (Aunt Fergie, anyone?) but if your family has your back then you owe it to them to always have theirs too.  At times Jeannie seems too focused on the foibles and not grateful enough for the foundation her family gave her.

In the end the humor and likeability inherent to the Thompson family elevates the story and crafts a plot that is enjoyable and heartening.  Born Under A Lucky Moon reads like a movie you’d enjoy on a date (no doubt due to the author’s professional background working in the film industry).  It is a good choice to take on vacation, or pick up when you need something light to read.  When you’ve finished it you may want to call up your brother and ask to speak with your niece—there may be a story or two she’s never heard before…

~Melany Zwartjes

**Join us next time as we discuss Silas Marner by George Eliot.  Written over 150 years ago, this seemingly simple tale of a reclusive and misunderstood man ultimately conveys a deeper message about loneliness, hope, and the impact that love can have.  It’s a deftly written short novel that you are sure to enjoy.

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Clear Your Clutter the Toy Box Way

DSCF2016Do you ever feel like your house is growing stuff?

We try our best to live a minimalist life, but things somehow still pile up and organizing them while also keeping the house tidy and cute is always a challenge. In addition, of course we ONLY have cute things but somehow, they just don’t always look amazing on display all the time.

Ibu Didi is our constant inspiration to battling these little problems and this is her solution that we can’t get enough of!

xx The Tulisan Team 

DSCF2010 DSCF2021The Toy Box is available in our flagship store at Darmawangsa Square, Plaza Indonesia Level 4 in front of Playground, on our website www.tulisan.com/id or send us an email at shop@tulisan.com. 

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Inside Tulisan’s Creative Process #6

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Step 6: Silk Screening and Protective Coating

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Silk Screening

The very essence of Tulisan’s artwork is accentuated with a classic reproduction art form that has dated way back since 1910, this silk screening technique uses filters where the pores are closed with a photo emulsion switched off by an ultra violet ray. This filter functions as a stencil blocker of the color substance resulting in a color print recording an image created by the emulsion layer.

As big admirers of artisanal crafts dating way back throughout century, the silk screening manual are often printed with uneven layers and registers untidy color prints highlighting the imperfections made by the involvement of hands. This screen printing manual are often presented deliberately in Tulisan’s work of the Original Editions and By MS with Love Edition, giving the illustrations a life of its own. On an advance scale,  particularly for the Tulisan Prints Edition, the silk screening art form is created with a rotary machine which focus on the basic mechanism and greatest level of precision.

Through extensive trial and error and manual dexterity, each Tulisan product ensures to preserve the traditional art form which values the highest artisanal craftsmanship.

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Protective Coating 

In our sincerest effort to promote a healthier infrastructure for both ourselves and our environment, all Tulisan soft goods are hand-made using non-bleached (chlorine- free) cotton canvas, eco-friendly water-based inks, non-toxic water-resistant coatings, and certified nickel free components with low impact and energy-efficient fabrication methods. Each components involved in the process ensures zero-waste are left behind, and so our workers working in the production site have a better exposure to materials which are less hazardous to their body. Each bags features a PU-coated poly lining, coating which creates, durable and resistant composite which eliminates brittleness and ensures each artwork is enriched with proper protection.

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Read the previous steps below:
Step 1: Preliminary Research and Sketching
Step 2: Writing the Stories
Step 3: Research and Development
Step 4: Prototyping (Print)
Step 5: Prototyping (Design)

- Tulisan Chronicles Team

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Her Love for Skylight

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There she was, having a ball
As the grass grows tall
Where the sun beams bright
With the love for skylight
She sits upright with a feeling of no fright
“Everything is alright,” she mutters
As her eyes twinkle, while the butterflies in her flutter 

- Athina Ibrahim

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Sunday Lunch: Beet Hummus with Baby Carrots

BLOG-TUlisan-GAB-20140404-007.JPG_effectedI know, we’ve expressed our love of treats here at Tulisan, but under it all we really are on the hunt for the best flavor and health ratio. With that in mind, we’ve whipped this awesome treat!

Not only is it so tasty, with those baby carrots, it’s gluten-free, great for your blood, cholesterol, high in protein and is also a crowd pleaser that will also appeal to your vegan friends!

BLOG--Tulisan-GAB-20140404-017.JPG_effectedSo it’s as simple as this:

-1 1/2 cups Beetroot, peeled, cubed and roasted until soft
OR
1 can Organic Beets

-1 1/2 cups garbanzo beans soaked and boiled
OR
1 14oz can garbanzo beans

- juice of 1 lemon

- 2-3 tbsp Extra Virgin Olive Oil

- 1 tbsp Organic Tahini

- sea salt to taste

Optional:
- 1-2 cloves roasted garlic
- feta crumbles (Non-Vegan Option)

Toss is all in a blender.

BLOG--TUlisan-GAB-20140404-014.JPG_effectedWe used some organic baby carrots to dip. You can use a toothpick to poke some deep holes into the top of the carrots and the cilantro fits perfectly!

This is also really tasty with warm pita bread, pretzel chips, or any other array of fresh veggies! AND, if you have leftovers, use this instead of mayo in your sandwiches!
BLOG-Tulisan-GAB-20140404-009.JPG_effectedBon Appetit!

xx Gabbie

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Inside Tulisan’s Creative Process #5

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Step 5: Prototyping (Design)

Our design instructor Sébastien Théraulaz always repeated time and again “when we have an idea, make the prototype,” that way, we see the tangible form of our ideas and notice if it translates well visually or whether we would need to tweak bits and pieces before achieving our desired result. After the four separate creative process of research, sketching, writing, and playing around with patterns, here is where everything should come to its ultimate form.

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When Melissa and the Tulisan team has already sat down and settle on the type of bag they want to realize, the process from here is to first produce a very detailed technical package. As I once talked to Tulisan’s technical designer, this activity requires an eye and sensitivity for detail. A strong sense of logic in calculation and imagining form is key in this step. From here, the team would need to research on the various fabrication methods, test the components used for the bag, develop cutting patterns which apply the zero-waste principles of leaving no waste behind to the final construction of product prototype.

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Often, during the cutting pattern development, the extra materials are turned into a completely new product which occur spontaneously and stray from the initial plan — making it a bonus product complimenting the rest. Other times, once a form has been produced, many changes of removing, adding, or replacing the components to altering size may occur to ensure the design still retains its main function.

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Even though Tulisan is rich with character and bold colors, a minimalistic approach in product design is still necessary to follow the functionality foremost. Prototyping here is  crucial in evaluating the simplicity of the bag without overdoing it. A contributing product designer of Muji, Sam Hect once said, “it [product design] requires great restraint from a designer. The designer must almost not design. The removal of unnecessary function, to allow gaps to exist. In these gaps, life can breathe.”

Through these gaps is where the patterns and livelihood of Tulisan stories breathe on the simple form of canvas.

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Read the previous steps below:
Step 1: Preliminary Research and Sketching
Step 2: Writing the Stories
Step 3: Research and Development
Step 4: Prototyping (Print)

- Tulisan Chronicles Team

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Discovery: The Beauty of Nursery Floribunda

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As nurseries are meant to serve its role as a place of care, Nursery Floribunda has the exact same purpose of initiating care to its environment. Firstly established in the year 1988, this humble plant development has been a family enterprise handled by a mother and her two daughters. Having encouraging the habit to be concerned of their surrounding since a young age, Nursery Floribunda has extended their voice in making us aware of the importance of organic farming. They offer a range of green initiatives by being an agritourism offering their variety of plants, cooking class, flower arrangement class, to vertical garden services.

With a two-hour ride (more or less) from Jakarta, Nursery Floribunda will help you stay in tune with the lushness of mother nature.

Kampung Dawuan, Desa Cimacan
Kecamatan Pacet , Cianjur
West Java, Indonesia
info@bundaflori.com
+6221 7379326
www.bundaflori.com

- Athina Ibrahim

Photography by Jatidiri Ono 

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Discovery: Revitalizing the Past at Jak Art Space

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 “The revitalization of  Jakarta since 2014 is a creative agenda. Without nostalgia, we could not return to the past; we “return” to the future, back to the future. We revitalize Space to Time; we change something stagnant to something of movement”Goenawan Mohamad

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Jakarta’s Old Town or familiarly known by the inhabitants as Kota Tua has always been a place to gather recollection of Jakarta’s past. The Old Town Area has beared witness of being the remaining district during the Dutch colonial time in the 16th century. Recognitions of history are now gathered at Fatahillah Square in its surrounded choices of Jakarta History Museum, Museum Keramik, Museum Bank Mandiri, and Pos Indonesia.

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To date, the compound has already gained masses of local dwellers and tourists seeking for a place to casually spend their afternoon enjoying a bike ride or sipping coffee while overlooking the beautiful architecture view through the favored Café Batavia.

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While the past can mesmerize us to stay in, time remains on going, and the once adored buildings of those era have for years faced its slow decay. The revitalization program organized by Jakarta Old Town Revitalization Corporation (JOTRC) and the Jakarta Endowment for Art and Heritage has gathered the best names in contemporary design and art world in Indonesia to relive the beauty of the place.

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Contemporary architect Andra Matin has started by redesigning the Post Office without changing the façade of the building. Instead he has incorporated the rustic feel of the place with a cleaner foundation. Inside the second floor is where the amusement lies. As a way to attract younger and urban locals to the site, the space is transformed into an art gallery consisting of over 40 contemporary pieces of artwork by 47 artists which highlight the theme of Identifying Indonesia.

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As Jakarta itself is broad to discover, Indonesia, as a country is much difficult to pinpoint, the diversity of islands and cultures raises questions of identity for its own people.  The exhibition itself aims to give a glimpse of varying interpretation of Indonesian taken from the perspective of these contemporary artists. Mix-mediums were used to highlight the varying themes of colonialism, identity, globalisation, women empowerment, emancipation, to exploitation, memories, or even obsession.

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When discussing the term ‘contemporary’ with a friend, she mentioned the term contemporary needs to speak for certain relevancy of time, place, and events. And as stated by Oei Hong Djien, a member of the Jeforah board of advisors, the 47 artworks in the exhibition is created for varying purposes, but the relevancy and theme is to highlight the Fiesta Jakarta Old Town today.

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In order for us to move forward, this exhibition invite us to take a step back and peer into the past before we can bridge a newly constructed future by the new generations.

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Identifying Indonesia
Until Sept. 24
Jak Art Space
Post Office, 2nd floor
Kota Tua, North Jakarta

- Athina Ibrahim

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Inside Tulisan’s Creative Process #4

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Step 4: Prototyping (Print)

The production process and raw materials used at Tulisan is thoroughly evaluated with proper research and development to comply with the Sustainable Design Principles – a design standard emphasizing environmental preservation by reducing carbon footprint.

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While the initial process of illustrating is spontaneous, full of character, and would capture emotions and stimulate the imagination, the composition of the prints must always be manually developed to become the patterns for textile.

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This art form is taken from the ‘Originals’ editions where each element is manually transformed to become a textile pattern. In order to keep up with Sustainable Design Principles, the patterns must be maximized and be able to fulfill the anagram concept, a perspective play on patterns, having it rearranged in various ways to have it face one direction only.

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By avoiding the usage of a pattern making software, each step in Tulisan is done organically without technical measurement which reduces flexibility and make it too rigid for cutting and change.

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Before applying the pattens on the materials, Melissa [Sunjaya] would continuously experiment with texture, shapes, and penmanship before the patterns are printed on a rotary machine which applies the latest technology called ‘reactive dye’ – a method where the dyes is absorbed to the material’s surface to produce vivid colors that withstands any weather conditions.

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Read the previous steps below:
Step 1: Preliminary Research and Sketching
Step 2: Writing the Stories
Step 3: Research and Development

- Tulisan Chronicles Team

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Discovery: The Weight of Weightlessness

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As a brand, Tulisan always tries to find the middle ground in bridging tactile work of art and its counter digital format. As much as possible, we always find a way to incorporate the love for traditional production methods in every step of Tulisan’s artwork. Thus, paper with its weight, texture, and printing methods are often a point of discussion at the office.

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In the following exhibition held at Dia.lo.gue artspace titled “The Weight of Weightlessness: Rhymes and Rhythms of Paper,” three Bandung-based artist, Prilla Tania, Irfan Hendrian, and Ivana Stojakovic, expose us to experience the symbolic love they have for paper.

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In their body of work, the three artists experiment with the heaviness and lightness of paper, often pushing their techniques to the extreme, they cut, shred, re-assemble, print or paint over their canvas paper before forming them into new forms visible seen in the art space.

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Deconstruction of ideas and methods become the main theme of their work, showing us visitors the various compositions paper can bring to life. Whether it is structured heavily with weight or kept light through its texture, we understand paper has transformative characteristics leaving us astound by its capability to influence an overall sensory experience.

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Dia.Lo.Gue Artspace
Jl. Kemang Selatan 99 a
Jakarta 12730, Indonesia
T. +62 21 719 9671
F. +62 21 719 9677

- Athina Ibrahim

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The Last Hurrah & More…

FB ProfileAs Spring is around the corner, we are preparing to put winter behind us, but not before we release the VIth and Final Delivery of the FW 13/14 collection of the Marigold Knit: Smokey Plum and Fuchsia Fantasia. Smokey Plum and Fuchsia Fantasia are the perfect transitional pieces to move from Winter to Spring, with colors just bright enough to evoke the spring spirit but subtle enough so you’re not dreaming of summer before spring even sets in!

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We also know since we released the collection in October, many of you have been just dying to get your hands on the Journalist Tote (Trust us, we have been waiting rather impatiently here too!) Well people, the time is now!

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On Wednesday, March 19, 2014, we will be releasing both the Fuchsia Fantasia and the Smokey Plum plus the Journalist Tote in 12 colorways! We will be serving tea and some cookies to anyone who stops by from 9AM until closing, and Melissa Sunjaya will be around from 1-3PM for signings!

BLOG-VI--Delivery-1So many options!!! We’re so confused about what to choose. What are your most excited about?
See you Wednesday.
xx Tulisan Team

P.S. Don’t forget that if you can’t join us in the store that you can order online at shop@tulisan.com AND that orders within Indonesia enjoy FREE shipping! 

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Inside Tulisan’s Creative Process #3

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Step 3: Research and Development

If the first two creative steps involve in creating the basis and content of the artwork. Proper research and development pushes the collected idea into the ideal visual representation and clearly defines the achievable objective. Each step has its own challenges. Starting from making the patterns work, selecting the right color, designing the bags and preparing the technical drawings for the factory before having the designs improved over and again until the designers are finally convinced with the outlook.

To understand step three in greater detail, we interviewed product designer and Tulisan’s design consultant, Weina Ding on the exploration of product development and how trend forecasting plays an important role in making Tulisan’s artwork stand on its own.

Can you briefly explain, based on your experience, what are the basis of fashion trend forecasting?

The trend forecasting is not only about fashion. It is a bit like alchemy — you are looking for the elements in trying to make something. Not one person says “this is the next trend” or “this is how it will be,” there are many analysis and reports involved and people who specialize on that. They generally investigate what is going on in the world, culturally, artistically, and through technology also.

After the research is made, they can forecast future projection. Where a social phenomenon can lead us in the next few years. The more advance specialist can make a forecast for the next five years.

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Who are these groups of people and how do they make their analysis?

It is a big operation. You have a group of people who specialize in this basis of observation. For example, right now, 3D printing is very popular in terms of its technology. Before when people wanted to make something they have to make a mold of the ceramics they are working on and making that requires you to go to a factory. Now, it is accessible to be done at home. This liberates the production processes for a lot of designers. It then becomes a new tendency. In the future, 3D printing is going to be affordable.

Moreover, there are also a lot of digitalized information available, so how people react to it would affect people in the artistic sense which can inspire trends. New aesthetics often develops based on the development of the culture.

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If you are a trend forecaster, do you need to always be very aware of what is going on around you?

Yes. They need to be very aware of every social, economic, or artistic development. A lot of it is also based on the intuition of the specialist. They have to have good sensitivity and to be good in overlooking what is going on. A sense of the bigger picture, because you are looking forward.

And this forecast is done annually?

The aim is to do it seasonally. Normally, it is done two years in advance. The clients who pay for this information need to be convinced that these projections would occur two years ahead.

It acts like a pyramid, you have the trend forecasting which is trickled down to all these retail space, but I am not talking about big brands because normally these brands already have good designers with their analysis and intuition. I am talking about fashion-related brands on the mid-range to start-up levels often receiving information on this trend forecasting. The process involved is not black and white, only receiving information and digesting it. They receive the materials and take it as an advisor. They do not put direct use to it, inside their company structure the designer has to be aware and make their own element.

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From the very deliberate trend forecasts, how do you select the elements and make sure they still appear to showcase Tulisan’s characteristics?

The simplest idea can be in the form of taking color trends. We do not necessarily have to copy the exact trends but we take it as references.

We need to adapt it to the Tulisan brands. For example, in Tulisan, Melissa [Sunjaya] does a lot of illustrations. These illustrations become the base element of the brand. How the elements are chosen are often based on intuition, picking something which is fresh and nice, and we then have to observe what is out there.

The narrative of the pattern is a big part of Melissa’s illustration, and how to bring that out to make it original and bring out Tulisan’s characteristic. There are many ways to make this interesting or inspiring. It could be organic forms or even a story background – there are countless of elements to be taken. You take what you can and see what works and what does not and that is based on our judgment. It is a tool that every designer must have. You need to have that intuition. It is not something people can tell you.

There is no exact formula, a lot of times it is experience, Melissa has many years of experience as a designer, there is a mental note of the observation and trends she sees and gathers. When you start working it may seem like an abstract way of working but it really shows into the work produced.

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Does every designer need to have an aim in picking the elements they want to take in their designs?

Melissa definitely has her own vision because she understands the brand inside and out, through that she can bring other inputs to see how she can improve it, but she has a goal in what she wants to achieve.

In talking about trend forecasting, most of this projection is happening on a global level. How is this project scaled down and made relevant to a local level?

The design team is part of the work. You also have the marketing team and sales, especially if you are running a retail space. Each role is important. It is important for the shop manager to know how to display the shop, so a little marketing plays to that as well and they need to also be aware about what product is selling and what is not. He/she has to be keen on customer’s behavior. His/her intuition and opinion values a lot and works for all retail space.

Suppose you have a shop based here and a branch based in Paris and you have different kind of reports from the sales manager, you can retrieve information on what products are selling in each distribution point. That is how the products become localized. You also have the marketing team and buyers, what elements work for customers on a local level. This has great influence on the design process. If you have the right system with the keen sense of alertness and awareness of each team member, everything becomes interconnected and every aspect can then translate to a local level.

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When do you know when a design has achieved your desired result? When do you stop?

You can modify it and change it constantly. But we all have limited situations, for example, time, not everyone has endless time to develop a product, if not you would not have any products in the shop. You need to have a dedicated goal and deadline. Timing is important to be calculated. When you need to develop a product and when you want to deliver it into the stores.

We are not reaching for perfection but the best result in the given time. The other challenges lies in the timing of the production process, suppose you want a particular zipper with matching color to the bag you designed, to order that to the factory requires waiting time and you also need to consider buying it in minimum quantity, even though you wanted to have it for sample first. So you have to see what you can do with the best, maybe you can not have a particular trimming, so timing and financial constraints can also be a challenge.

Do you think it looses the instinctive process and originality of the artist when one says trend forecasting makes a brand too commercial?

I think every designer has to be aware of what is going on, even though you do not necessarily have to make use of everything you receive. Originality is very objective nowadays. True originality is very diffused. It is not so important because it does not mean you have to do something that has not been done before. You can take a complimentary source of elements and in the end infuse it with your personal touch. It is not about being the most original of all. It is not relevant nowadays, it is important to retain the characteristics of your brand. Trend forecasting is mainly the knowledge you must posses.

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Read the previous steps below:
Step 1: Preliminary Research and Sketching
Step 2: Writing the Stories

- The Tulisan Chronicles Team

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