Monthly Archives: March 2012

Where The Brand Begins

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I talked with Handoko Hendroyono last week on the anticipated book of his: “Brand Gardener”  – ready to hit book stores this month. The alumnus of the Faculty of Social and Political Sciences at the University of Indonesia was an enthusiast in creative story telling an avid advertising activist, a path leading him to continue a career as a designer and photographer for SWA Magazine.

The book was first triggered with his concerns on the development of advertising industry in Indonesia. The Indonesians were considered late in an industry that grew so fast. So, he decided to observe customers as well as the industry’s behavior and start sharing his findings to every people with interest to the industry. He said, “There’re so many conflict of interests in the advertising industry in Indonesia. We need to change, but the consequences of those changes would force us to adapt and struggle even more since there’ll be some alterations on the function. But we are not ready to change.”

He chose the people, including Melissa Sunjaya of Tulisan, to be featured in the books because he wanted them to be heard and motivate those who are looking for answers on brand related issues. Thus is why he wanted to create a video documentation, called Brand Gardener TV, to feature his speakers. Handoko wanted to make Brand Gardener not merely a book, but a movement of people who care with Indonesian’s brand. Youths are his ultimate audience, added with  a spark of motivations, he said, these generation could build their confidence and create a strong Indonesian brand.  “It’s a book about the standard of creating a brand, whoever attempts to make one should never be a follower. They need to tell stories and have a strong concept,” he remarked. – Della Nathalia.

Handoko and his team are preparing the launch of Brand Gardener, this Thursday, March 29th 2012. 

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Mama Knows Best

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Rainy season is upon us.  A mid-morning downpour, soaks the city in oversized raindrops that bend giant leaves and further indulge traffic’s unhurried pace.  Deep puddles form on jagged sidewalks making crossing the street an unwelcome adventure.  A steamy heat sets in, and provides one last reason why staying inside is, for now, the best choice.

Looking out the window, watching my  garden get a bath, I make a pitcher of a refreshing drink my wise little Mama always reccommends.  Procured from a diet she tried once upon a time, then reinterpreted to suit her taste, she now always has this brew on her hand.  It’s oddly soothing, due as much to her tinkering with the formula, as to me associating it with her and the intrinsic comfort her presence provides.

Read more for the Recipe. Enjoy and feel free to modify it to suit your own taste and mood. – Melany Z

In one large pitcher (approx. 8 cups) toss in all of these ingredients and let sit overnight:

1 Sliced Cucumber

1 Thinly sliced lemon

1 tablespoon of grated ginger (less if you don’t love ginger)

Two handfulls of fresh Mint leaves (or more, if you love mint)

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Liberica: A Liberation for Good Coffee

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“Behind every successful woman, is a substantial amount of coffee” – Stephanie Piro

Piro said it well and Liberica definitely understands it well. The quote was written on a black painted wall of Liberica, a new coffee shop located in Pacific Place Mall, Jakarta.  Deriving its name from an original coffee found in Liberia, West Africa, Liberica is our new favorite coffee shop. For us, the name also represents the liberation that coffee provides as you struggle to stay focus and productive after long hours of  staying focus and productive.

Long before they opened, Liberica’s propaganda-like posters had filled walls, concrete poles, of Jakarta and made thousands of us wonder what it was all about. The campaign raised curiosity, but in the end it was the coffee that matters. And they proved not to fail us. Their freshly brewed coffee beans put together the best cappuccino in town. The foam lasted and remained delish even after half way through your cup. Their Ice Fudge Mocha is also a treat, serving the perfect sweet and bitter that would not leave your stomach feeling over the top.

A good coffee shop is like a good moleskin to sketch. In Liberica, with a smell of fresh coffee coming from the doorless shop and the warehouse-like interior that welcomes, they seal the deal. The coffee-related quotes on the wall speak the truth and concludes one thing for me: that revolution starts as a state of mind, but a little help from a glass of coffee would keep you sane – continuously. – Rassi Narika

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Captivating Batik

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It was a placid Sunday afternoon at Kuningan City where we strived with canthing, malam, and a piece of fabric in our hands. On an event held by Tik Shirt Design and Kuningan City that day, we learnt how to make batik, a cloth that traditionally uses a manual wax-resist dyeing technique. It is one of Indonesia’s famous heritage among hundreds of other treasures.

The event was opened for public so we did not want to lose a chance to learn making those sophisticated patterns. The traditional technique requires us diligence and patience. It took us 2,5 hours to finish a rectangular 30 cm square fabric. Then we still have to wax it for a cracking effect, fix its color, boil it, and wash several times before drying it to get the final result.

As one of Indonesia’s historical treasure, batik  had became a national cloth. It has always been a flattering feeling to wear batik in special occasions. Its writting-on-fabric technique has been an inspiration for fabric illustration development, including the silkscreen method that Tulisan uses. This captivating culture is an endless source of inspiration that should be forever kept and feel proud of. – Della Nathalia

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Keep Gill Sans and Carry On

If you ever visit Singapore and look for something to do other than shopping at Orchard Road, I highly recommend going to Dempsey Hill. There are several quaint restaurants and one of my favorite spot is Jones, a specialized grocery shop with a cafe in the middle.

My very first attraction to this place was their use of Gill Sans typeface for their whole branding. It is so simple and straightforward that it almost clears my mind to focus on their story: quality food.

Gill Sans reminded me of London, their underground, their war propaganda, their Penguin Classic Collections and my first boss – Clive Piercy. Clive is a genius English designer in Los Angeles who at the start of my typography journey would only allow me to work with a few sets of typefaces: Gill Sans, Interstate, and Mrs. Eaves. His only instruction was, “Make the types simple, and make them sing! Forget about doing your calligraphy.” Until this day, I remain to be his loyal fan.

If you have a moment to spare, please check out this short film describing the history of “Keep Calm and Carry On”.


The English are bloody good in creating a timeless message.

Kisses, Melissa Sunjaya


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Wondering about Wandering

Sometimes when your heart is broken, your emotions frayed, or when circumstance requires a fresh perspective, taking a little trip is a remedy the soul appreciates.

Stale city air is no match for the fresh variety found just beyond the concrete margins. Sunshine on warm skin induces a tender, peaceful feeling when experienced in new surroundings. With everyday obstacles and implications removed, we become free to imagine that anything is possible. Creative energy seeps in and we can move with confidence in new directions.

French artist Yves Klein made a wonderful photomontage documenting his own, Leap into the Void. This 1960 work articulated the courage we must indulge to do crazy things. When we engage and fulfill our wild and passionate inclinations, our spirit is refreshed and our character strengthened.

Perhaps it’s a good time for you to pack a Runaway Bag and take an impromptu road trip. Fill it up with books you’ve been meaning to read, that dress you haven’t yet worn, a sketchbook to capture your thoughts, and a camera to record the ensuing good times. Often with a change of scenery we change our outlook too. – Melany Z.

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Closest Companion

Any plan to fly on this Mischievous March? Maybe we could give a little help for your preparation with our passport cover which comes with new design. We’re ready to accompany you with Les Papilons de Victor’s Passport Envelope. Available at IDR. 65,000. – Dell

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Toddling Totes

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Long gone are the days when diaper bags were merely utilitarian accessories exclusively dedicated  to toting around baby’s essentials.  The notion of a diaper bag being something you can use long after bottles, pacifiers, and well, diapers have left the scene has (thankfully) taken off.

Take for instance our Club & Librarian Totes.  We’ve heard from several hip and stylish Moms, that these serve as great diaper bags.  Their whimsical prints match Mama’s stylish sensibilities rather than the nursery décor.

You can pack everything you and baby need for your daily adventures.  It all stays neatly accessible in these stylish totes.

You can even stash a Vanity Bag inside your Tote to keep diaper and/or feeding supplies separate and supremely easy to get to quickly.  Our Vanity Bags help further organize your baby’s essentials, and allow you to easily transfer crucial items from one bag to another without ever leaving something important behind.

Our Club Tote is a great option for Moms who appreciate the added benefit that external pockets afford.  Each side of this tote has an open pocket that is perfect for storing pacifiers, wipes, or other small necessities. Inside you’ll find, additional pockets, an attached keyring,  and a large zippered pouch, making it easy to keep your cell phone, wallet, and keys neatly accounted for.  A top zipper further ensures that everything remains chicly in place

The Librarian Tote is ideal for stylish Moms on the go.  The open top makes accessing baby’s belongings effortless.  Inside the tote features 4 large pockets, an additional zippered pouch, and a connected keyring to keep your essentials secure.  The Librarian Tote is roomy yet comfortable to carry.  It’s a fashion accessory that you can look forward to using for many years to come. – Melany Z

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KDM’s 40 Years Journey

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Last February, KDM opened their campus for more than 500 people whose life crossed path and touched by KDM. It’s their 40th anniversary, so they have all the reasons to throw a big celebration for the achievement. Yet, the celebration remained modest and personal despite the large number of guests coming. A warm smile or hugs splurged from the children, staff, and fellow volunteers. Pak Benny, KDM Director, seemed to be the busiest man of the day. Every one wanted to congratulate him for the milestone and he enjoyed meeting one person at a time, letting them know how KDM thanked them for being there and taking part in the 40 years of journey.

The day was filled with volunteers reunion, performances from the children, and art auction of the children’s handcraft. Jenny, one of our Pepe Doll maker created a collage made out of paper quilt. The bid went to 6 digits and the money from the bidder went straight to the children’s saving account. The committee also prepared a book compiling KDM’s journey and stories from its birth to where they stand right now. They gave the book for free to the guests that day. In addition, KDM gave Certificates of Appreciations to parties who had affected the existence of KDM. Tulisan team was also honored to be mention in their list of appreciations for the Pepe Doll Project we had been doing together.

Towards the end of my day, a familiar warm feeling filled me.  A story of a KDM alumni who now had become a Commando of Navy in Sumatra, a choir of children wearing ulos singing to the late Pak Lumy’s favorite song, and waiting for my plate of Spaghetti Bolognese made by Slamet. He spent the whole morning preparing pans of spaghetti that tasted so good, it was out in 10 minutes. Seeing the Pepe Apron we gave was tied around his waist, was my highest moment of the day. Happy birthday KDM and many greatness to come! xRs.

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