Monthly Archives: December 2013

Profile: Della Nathalia

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It is Christmas day and close to dawn, for the past seven hours I only thought about Della Nathaliaour technical designer who has joined our team for two years. At the end of this year, she will be leaving Tulisan and progressing to another professional experience. It is hard to face this truth, for she is by far the best apprentice in design whom I have ever met during my twenty years of being a visual mentor and practitioner. With all honesty, she is determined and hardworking individual who is adamant in delivering the best under all circumstances.


Della has been involved in many duties and responsibilities at Tulisan, from the most difficult problem-solving tasks to the most unimaginable roles, such as modeling for our look-book photography.


With her slender figure and graceful composure, she was always ready and accommodating all my needs during the photo shoot, both as a photo subject and as a set assistant. It was extremely easy to work with her and painless to art direct her.


Della has always been supportive and dedicated to her work, to her co-workers and to her parents. Everyday before this young woman goes to work at Darmawangsa Square, she starts her day super early, around 4 – 5 am, to help her parents’ business selling Indonesian snacks. Regardless of her family obligations, she has never been late to work.


At work, Della is responsible in creating the technical package for all our soft goods. She takes this meticulous job seriously, proudly and diligently. It was these attitudes that have propelled her to becoming our most trustable source in R&D, regardless of her non-creative and logic oriented academic background in accounting.


I remember of one early Sunday, at 7 am, she woke me up to develop the prototype of Lilliput Tote at our atelier. Even under an extremely bad weather, agonizing traffic jams, or weak physical condition, Della has never given me any excuse to be absent from her work. She was always around to support both our Design department and R&D team.


Della is a dependable team player, an honest apprentice and a loyal friend. All of us will miss her a great deal.


She embodies many qualities that I seek as a one of Tulisan’s guardians and ambassadors.


I admire the fact that she always acts boldly without any prejudice.


Della is a die-hard perfectionist when it comes to her work. Often I wish that she can confront mistakes more openly, because life always takes us to an unexpected turn. The ability of embracing our imperfections and mistakes gives us a deeper understanding of our true beauty.


We are a small team chasing for a big dream. Each member is required to take on many responsibilities in sales, design, R&D, marketing and finance. We can always count on Della, when it comes to handling cashier’s duty, customer care or as a brand spokes person. She has given us the confidence that she can complete these duties well.


I get frustrated from how hectic and messy Della’s work space gets. When I expressed my discontent to her, she would try to calm me down by assuring me that it was an organized mess and that in fact everything was in order. I find that cute and annoying at the same time. At least, we can be frank to each other.


She has also been in charge of building many of our exhibit installations and designing our planogram (a systematical technical plan of arranging visual merchandising based on a specific retail objective). This is a job that requires both strong logic and powerful imagination.


Della carries and maintains a special toolbox which contains essential hardware instruments and measuring gadgets for building exhibition sets. Once we timed ourself in building one of the sets (as shown in the picture above), and it took 30 minutes for the two of us, crazy ladies, to complete the exhibit.


Della takes our company’s vision close to her heart, every morning she part-takes in a team effort in caring for our work-space and making it a pleasant and clean environment.


In 2011, Fadly, our Chief of Financial Officer, brought her in for the first time so that she can intern as an accountant. Della was Fadly’s student in Atmajaya University. Her very first duty was to account all assets, raw materials, and finished goods inventory. I believe that this was a very good foundation for her to build her passion and trust in my ideas for Tulisan.


I have enjoyed every minute of this journey with her. I wish for her to be a solid leader who always march forward with confidence and content.


To our Black Beauty, Merry Christmas and kisses to you, Melissa Sunjaya.

Photography by Melissa Sunjaya


A Self-fulfilling Pursuit

by Athina Ibrahim


“Our first responsibility is to ourselves – to be true to our sense of right and wrong, our sense of purpose and meaning. That’s how we contribute to the world. Anyone who is able to do that for him or herself is already contributing a great deal of human potential into our collective, shared pool of humanity.”Maria Popova of Brain Pickings.

Upon first impression, Della Nathalia exudes a cool and composed sense of being. She carries herself in such a thoughtful matter, often constructed with precision. Her choices of clothing undertones her interest for simplicity without being understated — classic, neat cuts, combined with occasionally colorful tones. Nothing that blatantly hurt the eye.

Her focus grabs the attention of those around her. She talks when necessary and joins the rowdy conversation of office breaks when needed. When it calls for work, she gets her concentration gear on and keeps distraction at bay.

Walking side by side, I cannot help but be engross in the sense of determination of her stride. Della remains calm as we sit for a cup of coffee. She eventually relaxes when I make a joke confirming of my intention to keep the conversation casual. Despite intruding her personal space with a recorder ready on the table.

It was only during minutes into our talk that her disposition changed. She slightly panics when the conversation revolved around her. Often, breaking into a nervous giggle when I ask about her personal achievements.

Maybe it is too difficult to lay it all out. For almost two years, Della has undergone a series of transformation. Joining Tulisan, she started as an accounting intern. As time went by, she was placed into different departments as learning experience to find what fits her capabilities. From an accountant to working under branding and marketing, before finally grabbing the responsibility she holds till this day: a technical designer.


“I have a very strong sense of logic in calculation and imagining form,” she repeatedly exclaims, when asked about her final transition. She boldly jumped into the opportunity when presented by Tulisan’s owner Melissa Sunjaya. Being a technical designer at Tulisan encompasses various different aspects. An eye and sensitivity for detail is necessary to carry out this type of activity. Her days comprises of researching new fabrication methods, testing components, constructing product prototypes to developing cutting patterns with Zero Waste principle and reviewing final bills of materials.

Beyond that, is where the challenge may lie. Being a technical designer at Tulisan surpasses creating only patterned forms, you also need a humanistic approach in overseeing the artisanal fabrication methods done by the production team. Discipline to accommodate a standardized process can only be achieved with a certain sternness, ability to multi-task and and an acute awareness of Tulisan’s values and work ethic when operating each tasks – an extremely high requirement that not all can master, but Della takes with serious consideration.


The roots of her logic may date back from her school years, when everyone was engulfed in romantic novels and Chiclit (Chic Literature), Della was obsessed with the proper structure of language. To my surprise, by high-school, she managed to pull-off writing her own novel only because she was irritated by the disarranged usage of language in novels of her age. Instead her daily readings then were by experienced literalist as Mira W. and W. Lestari. Her affinity for linguistic has grabbed her attention since.

Everything about Korea — the language, the films, and overall culture — maybe something that has captured her interests today, but she has grown up with a liking for so many other languages — Japanese and Chinese included. And language doesn’t defer to only structure and logic, it bears a cultural context to it. Language has its prose and poetic form – making it an equally beautiful and abstract form of art. Maybe, without her noticing it, a sense for the aesthetics have already been embedded in her since a young age. Despite her claiming only learning about aesthetics at this present age.

Her greatest influence are Melissa and Melissa’s Mother, Didi Hersubeno, giving her responsibilities and often visual guidelines on the proper way of designing the visual interiors of the store or even booths that bear Tulisan’s product elsewhere. She remarked her current environment at Tulisan is what made her more bold in her visual sense. Although, she claimed she probably would not be seen around with a pop-color scarf she pointed out I was wearing.

At a young age of 23 years old, Della remains dedicated to her work. Different from her peers who continue pursuing what they are most familiar with academically. Della continues to do the things that give her personal fulfillment. She hopes to see Tulisan flourishing worldwide, while being able to produce a product of her own once she has completely mastered the design and crafting techniques involved in making her responsibility as technical designer whole.

Photography by Tulisan Chronicles Team

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5 More Days Before X-Mas


Free Gift-Wrapping Service and Free Delivery within Jakarta area.
Come to Tulisan Shops in Darmawangsa Square City Walk and
Pop-up Store in Plaza Indonesia – Level 4.

Holiday Gifts Ideas:
01 | Tea Towel – IDR.298,000
02 | Cushion Cover Original Edition – IDR.472,000
03 | Cushion Cover Prints Edition – IDR.368,000
04 | Petit Journal in 9 unique illustrated Covers – IDR.108,000
05 | Hampers and Gift Sets – IDR.500,000 – IDR.3,000,000
>>> See Holiday Gift Sets catalog: CAT_HOL2013_FORM




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Cute Cubes

WP_CUB1301YCGG_06Holiday Gift Ideas: Tulisan cute cubes come in fresh new colors of Marigold Knit Green Grass and Marigold Knit Yellow Canary and in two sizes – medium (IDR.268,000) and small (IDR.188,000).

These items will be available in a limited quantity starting on Thursday, 19 December, at Tulisan Boutique in Darmawangsa Square City Walk and at Tulisan Pop-Up Store in Plaza Indonesia Level 4. Come by our shops and ask for our one-of-a-kind  gift wrapping service (it’s FREE!).

Call us at +62 (21) 72 78 02 35 or email us for mail order with FREE shipping.

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Exploring the Incomprehensible Shape


Like a drawing that starts with only a few lines and continues to imprint an incomprehensible shape, life always leads us to mysterious paths that are filled of imperfections and fractured corners.

At that moment, most of us choose to stop drawing for the fear of tainting the page with a horrible mistake. A very few of us take the decision to stop asking questions on life’s ever changing directions and gallantly ink without any doubts towards an unexpected end.

The beauty of life lies on facing our biggest mistakes and loving our most dreadful self-portraits. Only after passing that point, we can capture a clear view over the horizon that human beings are not made of flesh and blood, but we are an infinite idea that we choose to project.

Always ink courageously because time only becomes meaningful when we start exploring, Melissa Sunjaya

JOU_DRAW_01{  Indonesian  }

Bagaikan sebuah gambar yang dimulai dengan goresan dan menghasilkan gambar dalam berbagai bentuk yang sulit dipahami, hidup akan selalu membawa kita ke jalan misterius penuh ketidaksempurnaan dan sudut yang retak.

Dalam saat itu, banyak dari kita memilih untuk berhenti mengambar karena takut menodai halaman dengan kesalahan yang mengerikan. Segelintir dari kita akan mengambil keputusan untuk berhenti mempertanyakan perubahan jalan hidup dan berani berjalan tanpa ragu menuju akhir yang tak dapat ditebak.

Indahnya hidup terletak pada kemampuan kita menghadapi kesalahan-kesalahan terbesar kita dan mencintai gambar diri yang menakutkan. Hanya setelah melangkah dari titik itulah, kita mampu melihat jelas bahwa manusia tidak hanya terbuat dari darah dan daging, melainkan suatu proyeksi ide-ide yang tidak ada batasannya.

Teruslah menorehkan tinta karena waktu hanya menjadi berarti saat kita mulai menjelajah, Melissa Sunjaya

Photography by Trish Haulz, Translation by Athina Ibrahim

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Jobs at Tulisan


We have open positions for:
Retail Manager,
Store Manager  /  Boutique Supervisor,
Sales Associate  / Boutique Specialist.

Please submit your resume and application letter to

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Homemade Cookies and Hampers & Gift Set


Available only this 6 – 7 December 2013, Tulisan will feature a special holiday gift box filled with homemade cookies made with love. Drop by our Pop-Up stall at Plaza Indonesia Level 2 from 6 PM to midnight to get your hands on our delicious sweet treats.


While at our Pop-Up corner you can browse our five unique hampers. Each of these special hampers showcases our colorful illustrated-editions which are handmade with the finest artisanal craftsmanship. Choices include the Gingerbread Soldiers, Magical Snowflake, Marzipan Waltz, Sugar Plum Fairy, and the Nutcracker. Pick your favorites and have them delivered for FREE within Indonesia.

Tulisan presents a joyful holiday celebration with
Pepito and Friends
6 – 7 December, 2013
Plaza Indonesia, Level 2
6.00 PM – Midnight!

Follow our Blog, Twitter, Facebook and Instagram for more updates on the event.

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Pepito’s Snapshot Contest & Riddle

WP_PEPITO_02Join our contest this Friday and Saturday at Tulisan’s Pop-Up Stall Plaza Indonesia, Level 2 for a chance to win our Confidence Clutch and Small Pouch

Read the details for the contest below:

Best Snapshots with Pepito

– Be as creative as you can and take a picture with Pepito the bear on Friday or Saturday
–  Post your picture and tag @mytulisan on your Twitter or Instagram
–  The winner with the best photo will be chosen and announced on Monday, 9 December  at 12 PM noon
– Collect your prize from Monday, 9 December 2013 until Sunday, 15 December 2013 at Tulisan’s Pop-Up Corner at Plaza Indonesia Extension Level 4

WP_PEPITO_03Solve Pepito’s Riddle [Only on Friday, 6 December 2013]

Pepito and his friends have prepared two small pouches for two lucky winners who can solve his riddle at the late night shopping event. On Friday noon we will announce three clues via Twitter and Instagram that will lead you to Pepito’s friends. Find Pepito’s three friends and ask for the treasured ticket from each to earn yourself a special prize.

Tulisan presents a joyful holiday celebration with
Pepito and Friends
6 – 7 December, 2013
Plaza Indonesia, Level 2
6.00 PM – Midnight!

Follow our Blog, Twitter, Facebook and Instagram for more updates on the event. Goodluck!

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Meet Pepito and Friends at Plaza Indonesia

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As we enter the joyous holiday season of Christmas, our generous and fuzzy bear friend, Pepito will be greeting you for a late night shopping celebration at Plaza Indonesia from December 6 to 7, 2013. Along with his friends from Tulisan, you are able to preview our bright and colorful collection set alongside a number of other pop-up stalls by both established international and local brands.

What’s special in this celebration is we are introducing our gift boxes inclusive of seasonal cookies and nuts which will be a perfect gift for your loved ones. Other than that, our range of Holiday Hampers will also be available for you to prepare for the festive days this month.

The Late Night Shopping will open for public for only two days starting this Friday until Saturday. You will be entertained by the best DJs around and can indulge yourself in the F&B Pop Up Stall by our fellow friends from Anomali, Jolly Time Popcorn, or Serradella and Spikysmooth. You can also expect free parking starting from 9.oo PM – Midnight.

Spot our fuzzy and loving bear in his green Tulisan marigold apron and his friends for a chance to win some prizes from us!

Tulisan presents a joyful holiday celebration with
Pepito and Friends
6 – 7 December, 2013
Plaza Indonesia, Level 2
6.00 PM – Midnight!

Follow our Blog, Twitter, Facebook and Instagram for more updates on the event.

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Pop-Up Corner in Plaza Indonesia

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With the holidays upon us, we have opened a Pop-Up Installation in Plaza Indonesia extension.  This colorful corner, located on the fourth level (right above Miniapolis playground), is filled with the whimsical luxury of Tulisan’s Artist-Illustrated Editions from The New East Indies.


A highlight of this collection is the Bako Concept.  This wood cabinet with open shelves has two options to suit your storage needs.  Bako Concept 04 comes complete with four of our Toy Boxes, while Bako Concept 42 includes 4 Atelier Boxes and 2 Toy Boxes.  We think the Bako Concept makes a charming room divider.  However you choose to incorporate our Bako Concept into your home, this refined shelving unit turns storing toys, blankets, and other essential items into a beautiful task.


Our Pop-Up corner also features selected items from our  Fall | Winter 2013-2014 Editions, but you can always order from the complete catalog and receive free delivery within Indonesia: CAT13_PE_FW1314

WP_POPUP_PI-0801It’s not too late to order the perfect gift!  Tulisan Holiday Hampers and Gift Sets also qualify for Free Delivery within Indonesia.  Click here to view the complete catalog:  CAT_HOL2013_FORMthen simply email your order to or contact us at +62 {21} 7278 0235 | +62 {815} 1051 7424.

WP_POPUP_PI-0805Tulisan Gicleé Art Prints and Block Type wall art make stylish additions to any home.

WP_POPUP_PI-0812Fadly C.A.P., Tulisan’s Chief of Finance, proudly tells the story of our brand as he greets customers in our magical corner.


Tulisan soft goods are handmade using non-bleached (chlorine-free) cotton canvas, eco-friendly water-based ink, non-toxic water resistant coatings, and certified nickel free components with low impact and energy-efficient fabrication methods.


We are dedicated to developing and enriching our community by investing our time in employing and training local artisans.  Tulisan’s Home Collection is a direct result of this labor of love.  Aimed at empowering women living in rural areas of Jakarta, each product has been made with fairness and goodwill,  by providing these women with wages and benefits that exceed market standards.

WP_POPUP_PI-0795“It’s not how much we give, but how much love we put into giving.” 
― Mother Teresa

 Photography by Melissa Sunjaya

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