Yearly Archives: 2014

Happy Holidays!


They sang of the old man ringing bells,
Jolly and plump bidding the year-end farewell,
Listing off those with a vice,
By giving warmth to the nice,
Making sure no one grimace,
While they count the 12 days of Christmas,
What will their true love send?
As the bearded man joyfully makes amend.

Have a jolly christmas with friends and family!

Store notice:

Our Darmawangsa square store will be closed on the 25th, 31st December 2014 and the 1st of January 2015. While our Plaza Senayan store will still be open through the holiday seasons. 

– Tulisan Chronicles Team 

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Happy Mother’s Day!


“You need a partner. You need a very strong partner who believes in you 100%. To me that is the key. Rather than having a big investment and a large capital.” – Melissa Sunjaya on her business partner and mother, Didi Hersubeno.

To all the powerhouse mothers — who gives without concern and who loves without condition. May you be showered with all the love from your daughters and sons every single day!


– Tulisan Chronicles Team

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Exit Through the Gift Shop


After watching the film “Exit Through the Gift Shop,” Melissa and I shared a lengthly discussion about the value of art. “Exit Through the Gift Shop” created by Banksy chronicles the obsession of  self-proclaimed filmmaker ‘Thierry Guetta’ on documenting the movement of graffiti and street art movement which unravels many well-known graffiti artist as Banksy, Shepard Fairey, Space Invader and many others. Having being profusely obsessed about the creation of art, Thierry on a fate encounter with Banksy decided he wanted emulate the process of street art himself by making his own identity “Mr. Brainwash.”

The film touches interesting points on the subject of art as an expression, as a replica, and  art as a craft. While Thierry instantly labeled himself as an artist and earned recognition for it, his motives was questionable. As I continued my discussion, Melissa shared her thoughts which pertained to the idea of the increasing value of your craftsmanship , “If human beings consume products that contain empathy and deeper value, the products will get passed on to many generations instead of having shorter life cycles, where at the end of the cycle the products usually get tossed.” 

If anything, the film remarkably pokes fun on what it means to been an artist. As Melissa continues “The values of art work gets raised as people understand the methodology and conceptual thinking behind the artist. It is exactly what makes Banksy one of the highest rated contemporary artist in our time.” Perfectly capturing the essence that being an artists is not mere recognition, but as Bansky also puts in the film, it is about years of perfecting your craft to finally seeing the value in it.  

Warmest regards, Fadly C.A.P

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Warm Christmas Ideas!


Eventhough many are saying blue is the warmest color (We know it is from a movie title) or that you can never go wrong with black. It is hard not to celebrate christmas season with the traditional color of red. So to pay tribute to the classic and shocking red that easily take people’s attention, this Christmas we are tributing a few gift-giving ideas in the red hues!


1. Delightfully Yours Cards Rp. 98,000.-
2. Amma Supahilo Giclée Petite Rp. 685,000.-
3. Polka Dots Red Blush Gift Wrap Rp. 35,000.-
4. Hung Pao Envelopes Rp. 100,000.-
5. Red Sangria Traveler’s Clutch Rp. 618,000,-
6. Orange Salmon Panama Bag Rp. 1,498,000

For more information kindly visit our store at Darmawangsa Square or Plaza Senayan or email us at:

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The Launch of Tulisan Plaza Senayan Store


Last week on Wednesday 10, December 2014 marked the new journey of Tulisan as we officially launched our second flagship boutique in the very busy location of Plaza Senayan. Having to place our name on a waiting list for almost two years since 2012, we were ecstatic to realize the opportunity that presented the last quarter of 2014. We invited a few of our friends for tea and delicacies with our founder Melissa Sunjaya and co-founder Didi Hersubeno where they explained to the media about the concept of the store being inspired by an Artist’s Loft – a place of creation and ideas. (Read more about the concept here: Behind the Glasshouse)

With handmade craftmanship being the hallmark of all creations and visual aesthetics seen at Tulisan, we made a special showcase where Melissa demonstrated the techniques she uses to illustrate the typography, “Jakarta Rocks,” brushing each stroke to the canvas carefully — a process she calls therapeutic. The Japanese may have a term, “Wabi-sabi” which translates to a Japanese term in visually accepting the idea of imperfection. This is the idea Melissa tries to constantly portray through each artwork and project in hand — embracing the beauty behind the imperfection of her strokes and inks of craftsmanship as she continues her remarkable journey through Tulisan.

The event finished with the melodic performance by violinist Ivan Lutfie.

Visit our second flagship store soon at the follow address:

Tulisan Store
Plaza Senayan, Level 2,
Jalan Asia Afrika 8,
Jakarta 10270. 

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Behind the Glasshouse: Tulisan’s Plaza Senayan Store


Tulisan’s new flagship store is located in the prime shopping area of Plaza Senayan and encompasses total area of 88 sq. meters. This beautiful space, inspired by the use of vintage greenhouses as artist studios, houses our limited edition artist-illustrated bags and accessories, home products, art prints, stationery, and apparel collections.


Designed by Melissa Sunjaya and her mother Didi H. Hersubeno (founder and co-founder), the fresh and whimsical space is adorned with homey corners, hand lettering, and handmade furnishings to create a story-telling experience. As part of their creative vision, the store will change its window dressing theme on a monthly basis. This December, the theme portrays a romantic dinner party in the middle of a winter white pine forest. The table setting for two was curated by Didi using a passionate red color palette and our Anima playing cards as name tags for the imaginary guests. This theatrical theme parallels our new Prints Editions of Tulisan’s Fall-Winter 2014-2015: Plume & Wonder. Melissa hand painted the window with silhouette of the coniferous trees.


A selection of furniture and room fixtures were designed by Didi herself. Having purchased reclaimed pine wood planks from a local street vendor she constructed much of the store’s homemade furniture, including the garden sink, using artisanal woodworking techniques. Melissa infused sentimental elements into the space by bringing in refurbished vintage colonial furniture from her grandmother’s house, along with several antique ornaments found in flea markets. In fact the chandelier hanging from the center ceiling was a special item Melissa inherited from her grandmother – a historical piece from the Dutch colonial era.



Our new space features an exterior facade inspired by the rustic windows of artist lofts in California– where Melissa lived for almost 12 years. The facade consists of 80-glass panels held together by welded iron grids, painted in Tulisan’s signature dark grey color. A color which Tulisan interprets as a symbol of contentment. Outside, on the left side of the main entrance, there is a small patio to be used as a stage displaying the main collection’s theme.


The flow of the spatial design naturally leads visitors to move clockwise, whereby they are welcomed by a large LCD monitor displaying short films featuring the voice of the brand. This area also serves as a stage to display our ‘By MS with Love’ collection, Collector’s editions, and the highest valued segment of the brand. Following this section shoppers will find our ‘Originals Editions’ – illustrated editions with characters from Tulisan’s classic series of original short fiction. This section is accompanied by a quaint dressing room, as it is a display area for apparel, accessories and art print collections from the ‘Originals Editions’.


The center area, underneath the antique chandelier, is akin to a comfortable living room complete with a loveseat, coffee table, and stools for the guests to sit while they delve into several periodicals and press clippings, portraying the evolution of the brand and its founding artist.


The right side of the store features library shelving with a rolling wooden ladder, displaying the latest collection of Tulisan’s ‘Prints Editions.’ The top shelf of this library cabinet is reserved for our giclée art prints. These exceptional prints are produced using museum quality archival inks.


Our storage room is reminiscent of a quaint garden shed. The remarkable aspect of this tiny glasshouse is that it contains a spacious mezzanine level manager’s office above the storage area. next to this white glasshouse is the kitchen area with an adorable wooden garden sink designed by Didi. This section displays Tulisan’s home wear. A collection that was sustainably developed through an on-going philanthropic partnership with Kampus Diakonia Modern.


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PEPE for Kampus Diakonia Modern


you, me, and them
we are all children who desire to play with joy and laughter, who get curious
to discover new things,
who jump to catch our dreams with thousands of smiles,
who work together
to collect all the
colors of rainbow,
who feel lonely
when no one understands us, who long for a friend
to embrace,
who believe a promise
that there will be no more tears, who wish and hope
for a brighter tomorrow, because in the end
we are all children
created equally. 

– Melissa Sunjaya

A  film by Michal Gorzynski. 

Please join us for a special dance presentation of “Pepe and The Flying Balloon” By Melissa Sunjaya with artistic direction and choreography by Lauri Kee Schep & Anne Rooze as performed by the children of Kampus Diakonia Modern (KDM).

When: 12 December 2014 at 7:00 PM 13 December 2014 at 3:00 PM
Where: Erasmus Huis, H.R. Rasuna Said Kav. S-3, Jakarta 12950

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Twinkling our way into a sparkling new space!


Twinkle-twinkle from the glasshouse
I dream beyond its frosted windows
Through a procession of towering white trees
To reach a galaxy of imaginative hues
And finally, there is you.

Tulisan is excited to welcome shoppers to the soft opening of its second flagship store, just in time for the holidays!

Where : Plaza Senayan, Level 2, jalan Asia Afrika 8, jakarta 10270.
When : Wednesday, 10 December 2014, 11.00 am to 10.00 pm

Activities at this special event will include a press conference with founding artist Melissa Sunjaya, a live demonstration of Melissa’s unique drawing techniques, and a solo performance by violinist Ivan Luthfie.

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Dance Presentation: Pepe and The Flying Balloon


Please join us for a special dance presentation of “Pepe and The Flying Balloon” By Melissa Sunjaya as performed by the children of Kampus Diakonia Modern (KDM).

When: 12 December 2014 at 7:00 PM 13 December 2014 at 3:00 PM
Where: Erasmus Huis, H.R. Rasuna Said Kav. S-3, Jakarta 12950
Artistic Direction & Choreography by Lauri Kee Schep & Anne Rooze

Tulisan, Chance to Dance, and Erasmus Huis are proudly teaming up to present a contemporary dance performance by the children of KDM. This special event is a continuation of Tulisan’s ongoing commitment to helping children in need. KDM (Kampus Diakonia Modern) is a non-profit organization dedicated to rescuing abandoned children from the streets of Jakarta. Since 1972 KDM has annually provided shelter and education to 60-70 neglected children.

Inspired by the creative energy of these children, Tulisan founder Melissa Sunjaya sought to create a simple project that would teach them valuable life skills while creating a product, which through its sales, would be beneficial and self-sustaining. Thus, she created Pepe, the whimsical little doll who stars in his own illustrated adventure, “Pepe and The Flying Balloon.”

Melissa along with her team from Tulisan held special workshops with children at KDM and taught them how to craft the beloved Pepe dolls using Tulisan’s surplus fabric
scraps. To date this project has sold more than 1700 Pepe dolls, earning more than IDR 165,000,000, with all profits benefiting KDM. The sale of each doll, handmade by the children themselves, provides a child at KDM with, a proper meal for five days, a week of schooling, 6 months’ worth of learning materials, or ten visits to the local healthcare center.

In 2013, choreographers Lauri Kee Schep and Anne Rooze, from the Chance to Dance Foundation volunteered at KDM to teach children the fundamentals of contemporary dance. Chance to Dance is a non-profit organization which helps underprivileged children to realize their dreams of dancing. Chance to Dance believes that through dance children are able to build their self-esteem, improve their self-confidence, and master teamwork. They believe that all children deserve the opportunity to dance. After two months of practicing with children from KDM the results were phenomenal: dancing, just like Pepe, had given the children confidence and hope. Thus the idea to join forces with Tulisan and merge the charitable projects evolved and soon the children and their choreographers had created a special rendition of “Pepe and the Flying Balloon” for all to enjoy!

– Tulisan Chronicles Team


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Kengo, The Fever Man


“Taste takes much longer to develop – that comes from keeping an open mind to music, listening to whole albums rather than just the singles and generally being hungry for music you haven’t heard before.”Kengo Oshima

The late Jeff Buckley once stated, “Be awake enough to see where you are at any given time and how that is beautiful and has poetry inside.” The man I had an encounter with on his visit to Bali took this adage to heart and has kept his eyes and ears open from his surrounding experiences.

Kengo Oshima’s first musical influence was in the 90s. He had heard a track “You Can Call Me Al” by Paul Simon in the album Graceland firstly from his friend’s father. “The bass riff was most memorable, then the poetry really grew on me,” as he recalls the trigger to his musical sensibility.

Kengo took his first childhood exposure to the piano and guitar. This initial interaction later led to forming bands in high school and exploring the endless possibilities records stores provided. To date, he is part of the entertaining musical group, The Cuban Brothers, where Kengo on his biography is said to be the “a dancer and a fever man.”

The Cuban Brothers are a musical group who pride themselves on giving a full on performance of music, comedy, and a whole lot of dancing. They make sure they challenge themselves and have fun while they do it and this translates very much to Kengo’s outlook in life by wholeheartedly taking on the role of a DJ, dancer, and choreographer.

Although looking very much fluid on the dance floor, Kengo shares his suave for dancing to happen by accident. He explored break dancing when he was 18 before eventually making dancing a lifestyle,”I really got into it straight away because I enjoyed the physical aspect of it, the fusion of body and music and the challenge of training and improvement — trying to do something you can’t do.” He personifies a level of enjoyment which equals the dedication and training in constantly improving his craft.

While his upbringing did not support the idea of exploring music, his art teacher once said Kengo to have the “temperament of an artist” – a restless urge to constantly produce fulfilling work. Although, he states, “I’m not one of those dedicated artists who can priorities their art before paying the rent or eating,” Kengo values balance and realizes the need to make ends meet.

Since leaving school, he quickly understood that to maintain your interest there are times you needed to do anything to support yourself. He was once a chef, an English teacher,  and even stockbroker while balancing his musical calling by performing for The Cuban Brothers. It was only during The Cuban Brother’s peak time, where Kengo committed his time to them wholeheartedly.

The key to being as productive as Kengo is to be hungry. His sense of inquisitiveness arrived to him from indulging and sharing his music collection since high school, he would make eclectic mix tapes of anything from Bulgarian choir to Motown to punk to classical which then continued to his current profession as a DJ. “The technical aspect of mixing which you can learn in a short amount of time, taste takes much longer to develop – that comes from keeping an open mind to music, listening to whole albums rather than just the singles and generally being hungry for music you haven’t heard before.”

Like a burning sensation of a fever, Kengo has embraced his itch for music early on and decided to make his mark, “with anything if you are going to do something you should always put your stamp.”

 Head to our flagship store in Dharmawangsa to get a taste of Kengo’s music playlist at our store. 

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Namarina Youth Dance: Hotel Batavia

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The visual marvel of ‘Batavia Hotel’ by Melissa Sunjaya is filled with bold and comical flairs which compelled me to create a theatrical rendition of this piece into a contemporary ballet performance.Maya Tamara, Artistic Director of Namarina Dance

Come join the celebration with us tomorrow and Sunday!

Namarina Youth Dance presents the 9th Dance Performance:
Batavia Hotel
pieces of 1930s Jakarta in contemporary ballet

Day 1: 29 November 2014, 3PM & 8PM

Day 2: 30 November 2014, 4PM

At Gedung Kesenian Jakarta.

For tickets kindly order at:

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We will be in Plaza Senayan!

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As we extend our utmost thank you for your continuos support. This year, Tulisan have taken the next leap to introduce to you the opening of our second permanent store at Plaza Senayan on the second week of December 2014.

Have a look out for more details soon!

– Tulisan Chronicles Team

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ANIMA: Voyage Through the Collaborative Mind

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Since last December 2013, Melissa Sunjaya and a Swiss Canadian Artist, Sébastien Théraulaz has already been in the works of the Anima limited edition playing cards which explores the crossing between the subversive conscious of our dreams and our projected reality. 

From the initial idea to its final execution, Melissa and Sébastien has pushed their limit in uncovering their awareness of what Anima embodies. They have gone through extensive research of analyzing Carl Jung (the founder of analytical psychology) and his theory of Anima, being an realization of one’s opposite gender which identifies our truest self and finding our source of creativity.

I talked with the two artist, Melissa Sunjaya, whose instinctive drawings are already the heartbeat of Tulisan, as well as Sébastien, who has an eclectic interest in comprehending the visual language, to understand the workings behind their artwork.

You both determined a theme Anima in mind. Can you share both of your role in this collaboration?

Sébastien (S): We wanted to collaborate on a project for a long time together. Melissa liked the idea of a series, something where we can really explore and create a sense “family” or “tribe” idea. The card deck was a perfect fit, so she proposed to me to work on it.

We did a brainstorm to find out the “worlds” we wanted to create, and by talking and searching we ended up with the four basic elements, which brought us to the old Alchemy, magic and divination arts. Each animal kingdom has its own symbolism related to it. The alchemists believed in the power of the particules but it also has a deep link to our imagination, the soul and our brain capacities. That was a good path to explore: the elements, the brain, and the soul of a human being.

After choosing the animals we wanted to portray, Melissa started working on the animal faces and I would research about the topic of the world and draw the complete costume and accessories of the animals.


Melissa (MS): In February 2013, I visited a game museum in Vevey (Switzerland) and discovered some historical facts about playing cards: how they were used to write memos or as mind reading game. The vintage cards had beautiful and intricate designs and they were printed on fine woven papers. I wished to relive the luxury of these traditional cards, by creating a set that are filled with fine details and symbolism.

Séb was a perfect match for me to do this artistic duet because as an art professional, he has always placed a lot of meanings and research behind all his work. He could get crazy and intense from time to time, but he has always been very reliable and expedient in his deliverables. His role were as follows: to research on the history and visual references; to set up the attributes of each character through illustrating the costumes; and to create a skeleton of the story. My role were: to set up the production parameters, to draw the different animals and to write the story. It was a simple plan, but the work structure was organized.

How did you get yourself immersed into Carl Jung’s theory on Anima?

S: Searching through these themes, we came across the Anima theory of Carl Jung. Not only did Carl Jung say that we have a self, but he also said that there is a complementary side in every one of us, which is the masculine or feminine side of the being. It is a bit like the Ying and Yang. Once a person finds his Anima (for a man) or Animus (for a woman), he can open a door to his subconscious mind, know what is inside him, and maybe become someone more complete. A full soul which can create and act in free will.

MS: I have always been interested in the study of mind, body, dreams and connectivity.

Anima talks about the unconscious feminine and masculine psychology. Did it help that you both were of opposite gender? 

S: It helped to really define the concept and refine it. I think that we have both a strong personality. Our imagination met somewhere between the dream and the reality, but I do not think it is a question of gender but more of a look at the world that we live in.

MS: I would only do this project with Séb as an individual, regardless if he were a female, male or transgender. His research and sensitivity to the subject was what was important for me. He was good in pushing the limits. Since we were living in a different place and culture, this made the project even richer.


What was the challenges of working together? 

S: One big challenge was the transatlantic work, me being in Switzerland and Melissa in Indonesia. Jumping from one idea to the next, reading about playing cards, magic andold legends. The challenge for me was to fit into Melissa’s aesthetics, most collaborative project fail because the style is not merged into one. I wanted to blend with her particular vision. At the end as Carl Jung says: once you found your Anima, you become complete. The strength of the result is the addition of our skills.

MS: The best approach for us was not to be egoistic. The rule of engagement was: never to repeat a drawing. So both of us learnt to accept our mistakes and to work with the original sketch with all its imperfections until we find a composition that gives the sketch a respectable stage.

Did this exploration of the subconscious mind made you more aware of your artistic exploration? 

S: It made me aware that with a bit of imagination, a lot of passion, anybody can make beautiful things happen. Any subconscious mind wants to be happy, loved, and appreciated. I guess this is why people to art. To feel connected to the world.

MS:  What I learned the most from this collaboration was that one should always place great care into the details of the work. We can find a whimsical luxury in such a simple project, if we put our hearts into it.


How far did you personally go to reveal segments of your subconscious self? Were their any important realizations?

S: I reveal segments of my mind in this project, that is a fact, but my job is to draw and the job of the people who like the cards is to read between the lines, there are thousands of interpretations and details. Each of them opens a door to a different world, it is up to the people to explore, as what I did with Melissa on this project.

MS: The most important personal realization for me was that reasons cannot stand by itself in our civilization. Our mind should be supported by a healthy body and sensitive intuition, in order to make a wise decision.


– Tulisan Chronicles Team 

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New Beginnings for Tulisan

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WP_JOU14_CEO01“My achievement in Tulisan is the ability to bring out the professionalism of the people. With the right working ethics, the team are more likely to work earnestly without having personal feelings intervening. Instead they would focus on solutions and would think of the company’s best interest.” – Fadly C.A.P

On our initial meeting a year ago,  Fadly had mentioned about his idealism in achieving a collective success for Tulisan. After two years of being the chief of finance and operations and handling the nitty-gritty details of the company from persistently improving working standards and operational aspects of the company, on Thursday 13, 2014, Muhammad Zulfadly was appointed as the new CEO of Tulisan. With his passion to initiate fast and rational decisions for the company, this decision was made on a synonymous agreement by the board of directors in seeing a brighter and greater outreach Tulisan will have in years to come.

As Fadly become CEO, our founding artist Melissa Sunjaya with a welcoming spirit believed on her artistic and creative ability of having once owning a creative consultancy and being the artistic icon behind Tulisan wholeheartedly supported her ventures to take on the position of being creative director at Tulisan. With the rapid success of the company within the last two years alone, it was imminent we needed to branch out and invite a new eye and vibrant expertise to be part of the team who can overlook the company’s direction from a bird’s eye view. On that note, we would like to also welcome the ever graceful  Raeshita Arwati Hardisurya, who has spent her years dedicating her professional life in being a committed member of an insurance company to be our new commissioner along side Didi H. Hersubeno and Bambang Ari Prasodjo.

As team work is the pinnacle for any establishment to move forward positively, we hope this new direction will enrich a positive impact both internally and externally.

Our newly appointed CEO: Fadly C.A.P
Creative Director: Melissa Sunjaya
Commissioner: Raeshita Arwati Hardisurya, Didi H. Hersubeno, and Bambang Ari Prasodjo.

Congratulations and welcome Tulisan to its new beginnings!

– Tulisan Chronicles Team

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ANIMA: The Collection Set

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Anima are Tulisan limited edition playing cards illustrated by Melissa Sunjaya and a Swiss Canadian Artist, Sébastien Théraulaz. The project has been on the works together through the internet and long distant communications since last December 2013. The four suits correspond to the four classical elements: Air (Hearts), Fire (Spades), Water (Clubs), and Earth (Diamonds).


Anima is represented by the Supreme Hippocampus who symbolizes the awareness of one’s opposite gender. This subconscious knowledge creates balance and provides nourishment to the soul.  According to Carl Jung (the founder of analytical psychology) the Anima is an archetype which epitomizes our truest self and is the ultimate source of our creativity.


The Oracle of the Catfish

The notion that reality plays but a part in the totality of our human existence is perhaps difficult to grasp. However, when we reminisce, dream, contemplate and imagine, it becomes easier to understand the limitations inherent to reality itself. The Oracle of the Catfish is a simple diviner that momentarily ceases our routine, and allows us to acknowledge that the intangible in fact co-exists with the tangible.


Terra (Earth): the Confederation of Rhapsodic Voyagers

The suit of black diamonds embodies the first classical element of earth. It is the sacred soil which holds and nourishes the seeds and roots of many organisms. In the ANIMAdeck, Terra is defended by a confederation of adventurous seals and walruses. They are an armada of rhapsodic voyagers who see change as a journey to a better state. The Queen Seal is a wild seductress, while the Jack Walrus is a dauntless explorer. The King Walrus is regarded as a true maestro due to his extraordinary artisanal abilities.


Aqua (Water): The Legacy of Magical Believers 

The suit of indigo clubs represents the second classical element of water. This aquatic territory is inhabited by a legion of magical frogs who have the power to see into the future. Their sixth sense is a gift passed down through the generations. These clairvoyant amphibians dwell in the realm of dreams and imagination. The Queen Frog spends her days interpreting her visions. The Jack Frog is a trickster who uses illusions to obscure the truth. The King Frog has the ability to manifest his premonitions into reality.


Aer (Air): The Guild of Transcendental Alchemists 

The suit of scarlet hearts symbolizes the third classical element of air. The atmospheres of day and night are guarded by a guild of wise owls who specialize in the study of transcendental alchemy. Their philosophy centers on using one’s intuition to reach a heightened state of awareness. The Queen Owl inspires unconditional love in all who meet her. The Jack Owl is profoundly wise. The King Owl possesses powerful metaphysical skills and has the ability to liberate the minds of others from fear, worry, and weakness.


Ignis (Fire): The Empire of Founders

The suit of blazing spades portrays the fourth classical element of fire. In the ANIMA deck this celestial flame is protected by an empire of vigilant and trustworthy lynx. Their collective ambition is to create a balance that protects their ever-evolving civilization. The Queen Lynx upholds justice. The Jack Lynx controls the progression of society. The King Lynx is a strong ruler who empowers his citizens.

– Tulisan Chronicles Team 

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