Monthly Archives: May 2014

Inside Tulisan’s Creative Process #9

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Step 9: Final Products

After following through all the eight process of sitting to brainstorm, create concepts, stories, and getting down and dirty by being hands on towards the constructions of the bag. The products you see on display can finally be delivered to your doorstep. While the creative process may seem to end right here, there are various aspects to be checked to showcase the final product as a whole. From here on, the products completed will be organized by the production team while the creative team keeps their gear on to prepare for the lookbook and final product presentation. Burst of colors, fabrics, and extra ornaments are needed for the packaging of the products. At times, recycled transparent plastic bags are re-used as the final cover of the bags which are shipped abroad to avoid waste.

Tulisan’s artist-illustrated editions are also divided into three classifications of art work: Prints Editions, Original Editions, and Collectors’ Edition ‘By Ms with Love’.

Here are a few of the things which should be considered after from products are completed:

1. Photoshoot


2. Packaging


3. Visual Display (Visual Merchandising)



“Tulisan products are designed to be a messenger of a dream or a wish to others. When they touch another person’s life, they become a work of art and bear the story of their guardian.” – Melissa Sunjaya, Founder and Artist behind Tulisan


Read the previous steps below:
Step 1: Preliminary Research and Sketching
Step 2: Writing the Stories
Step 3: Research and Development
Step 4: Prototyping (Print)
Step 5: Prototyping (Design)
Step 6: Silk Screening and Protective Coating
Step 7: Editing Material and Construction
Step 8: Quality Control

– Tulisan Chronicles Team


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Cinematheque: Cutie and The Boxer

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Cutie and The Boxer follows the journey of New York based Japanese artist duo Ushio Shinohara and Noriko Shinohara. ‘Cutie’ which definitely is the pet name for the wife has since her arrival to New York in her early twenties adored the intensity of emotions Ushio puts into his art. Boxer has been a name to proclaim one of his art techniques of dipping paint on his boxing gloves and punching on a blank canvas.

They are 20 years apart, but her admiration and her own idealism of constantly affirming “Art is everything” has made Noriko decide a grave turn in her life from security and wealth to pursue her yearning for the arts and for the man she wishes to emulate.

Throughout the documentary, we evaluate the study of contrast. Ushio has always been the boastful center of attention both in the relationship and his own artwork. His artwork has always been bursting with chaos, paint exploding in colors, ordinary items piled together into abstract form as if symbolic to his fiery persona. While Noriko, always the sensible one remains quiet and at times gullible to the audacity and struggle Ushio often places her in. She remains the sensitive one but doubtful of her own sense in the arts, although clearly she might be the one who deserves the recognition.

Cutie and The Boxer takes us into the complexity of a relationship – the constant disagreements, the undying support, and the oddities of remaining faithful to your partner. Towards the end, Boxers asks Cutie a question as she uplifts her sense of being, “Does Cutie hate Boxer?” To which she replies, “No, Cutie loves Boxer very much.” As she slowly lifts herself from the shadow she has lived for years and brush her own sense of identity.

– Athina Ibrahim

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Inggit: Woman at the Brink of History

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There she was. Sitting on an antique bed with four post and a white transparent curtain that surrounds it. As if sharing a fairytale to her grandchildren, Inggit Garnarsih sat at the edge of her bed opening a story about the ill fate Javanese Queen, Ratu Ningrum Kusuma, the King’s wife who was cast out from the palace with the arrival of Jembawati who teased his husband to make him fall in love with her. Inggit Ganarsih sighed as she recalls the story resembling her own.

This was activist and artist, Happy Salma acting as the late Inggit Ganarsih, the second and most loyal wife of the late first president of Indonesia, Soekarno, warmly known by Inggit as “Koesno.” Her tale retold and interpreted by Adha Imran from the book ‘Kuantar Ke Gerbang’ by Ramadhan K.H.

For two hours we follow the narration and subjective experience of a woman who followed a man of ambition, a man so consumed in the noble pursuit against colonialism that he swayed his personal life with the charm of his words. Soekarno, a man with the brilliance of youth and idealism was not a man without limitation, in fact, his weakness lied in his infidelity and his incapability to remain committed to only one woman.

The bed in the play was symbolic of their relationship, a private place of virtue, a place where secrecy and warmth is honored, but a place where the blazing fire of intimacy can subside with differences.  Despite giving her undying support of making a living for Koesno and herself, while he was shouted the words of independence, at school, at public orations, or at prison, Inggit remained a devoted partner who cared for his needs.

Amid her affliction, she realizes a bitterness she has chosen to live with, “to love is to accept pain,” she exclaims to the words she finally surrenders to. By fighting her anger, her repulsion of loving, of serving a man she has chosen to sacrifice herself for, Inggit rises above each rejection of her limitation by finally saying ‘no’ to the man who wishes to marry again.

Inggit Garnasih, is a tale of love, dignity, and lost. A powerful woman behind a powerful man, who chose to live her life quietly at the brink of history exchanging all the promise of a nation and the wealthy life of a palace to regain her identity at her peaceful abode in Bandung.

Chuck Palahniuk once wrote, “We spend our lives according to stories…being male or female. And we spend our lives looking for evidence – facts and proof – that support our story.” Through Happy Salma, and her intensely built emotions, we have grasped a little part of Inggit’s story that needed to be heard.

20 years I have kept him company wherever he went, there were no words said other than “No” to colonialism and imperialism. If he were able to say those words, why weren’t I able to say those same words to him, even if my body was not destined to conceive and be a mother, does that mean I had no right to say “No”? – Monolog: Inggit Ganarsih

– Athina Ibrahim

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#TulisanMyStory: May Giveaway

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GAB-20140416-044_fin05We’re super excited to be hosting a giveaway this month at Tulisan!


Follow us on Instagram and Twitter.Post a pic of your favorite way to style your Tulisan items and add #TulisanMyStory!


Get creative and wild! You can submit multiple entries! AND, if you have a story to share about anything that has happened with you and your Tulisan add it in the comments section of your pictures! It can seriously be anything: fiction, how you first met Tulisan, an adventure you and your Tulisan went on, etc. etc.


The contest opened May 1 and will run through May 31 11:59PM WIB! The Tulisan Team will select their favorite photo, and the winner will receive some Tulisan Apparel and a few other swag!

GAB-20140416-032We CANNOT wait to see how you all get creative and style your favorite Tulisan items.

GAB-20140416-037xx Tulisan Team


**Tulisan Team Members, Tulisan affiliates and family members are not eligible for the giveaway ***


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A Tulisan Woman: Amalla Vesta

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Always arriving with a colorful burst of clothing, Amalla Vesta has a charm of her own. She is tall and lean and carries a clean cut jaw-length haircut, “Oh yes, I was once a model,” she affirmed as I ask, “During those days before I decided to do something noble and take engineering,” she continues to laugh it off knowing her work these days has nothing to do her previous college pursuits.

These days, Vesta, as she familiarly introduces herself, is never set in one place. She has a love for adventure and has established her own independent travel consultant she names Swanky Traveler to answer her calling to place traveling as one of her priorities. Her ideals of travel are not only for discovery, but to incorporate her other excitement for fashion. She ploughs her day with certainty and careful consideration of exploring while having options to always look proper.

The Tulisan team spent a day following the always prepared and avid Tulisan follower, Amalla Vesta.


11:30 – Meet up Mojo Restaurant Senopati

Our social media strategist Gabriela Bhaskar contacted Vesta, where she asked us to meet her at Mojo Restaurant. Being the active women she is, we arrived at the restaurant when she was still finalizing a meeting with executives of a Bali resort. As we waited at a table across her, we saw her in her casual attire and comfortable white sneakers, delivering the meeting with a burst of laughter every now and then. The encounter seemed casual while she seemed to present an air of authority as she sat between two men who gave her full attention of the meeting.

She took a quick glance at us, said her hello, and told us to wait a few minutes before we were off to our next location.

13.30 – Make-up at Laris Love Salon


As soon as she was done with her meeting, we joined her as she drove to Laris Love Salon to get her make-up done. “I have been going here for years, they do pretty good make-up, plus the price is reasonable compared to other Salons.” The place was crowded with guests and staff swarming around each corner. In fact you can see a row of awards on the shelves, which we weren’t sure whether it answered to the popularity of the place.

She sat down prepared to be glammed while exchanging a number of friendly conversations with the varying personalities prepared to dress for the interview.


15:00 – Interview with O Channel TV Station 


As she drove us to Senayan towards the TV station, she wore a purple jumpsuit combined with a yellow stone necklaces and green heels. A colorful mix which was just enough to make her look pleasant and not over the top. She always has to have options of clothing style. Traveling by backpack will never be her option. “It probably is my weakness, but better be prepared with the right style than set with only three pieces of clothing,” she mentions as she answers her phone every now and then, preparing her rest of the day.


The staff at O Channel greeted us. While we waited we briefly talked about her traveling experience and how she always makes sure she tastes the food of the country she is – her guiltiest pleasure is to enjoy a fine dining experience. On set, Vesta is a natural, as soon as the camera starts to roll, she poises with ease explaining her best traveling experience in both inside and outside of Indonesia. When in Japan, she mentioned her choices of choosing to travel to smaller cities, where she can completely engulf in the foreign culture. In Indonesia, one of her favorite choice would be the lushness of Raja Ampat Island.


17:30 – Launching of at Kosenda Hotel


Before last scheduled event, she already changed to a white top and flared black pants, where we met her mother in Plaza Senayan to exchange the car and have a driver drive her to her next location which lies further away at the centre of the city.


At Kosenda hotel, we arrived to the launching of an app in relations to traveling. She briefly chatted with a few other travel bloggers, a few times, she talks with a few familiar personalities – she has established a rounded network for the work she enjoys doing – she has even maintained a good relationship with the director of the ministry of tourism. “In 2012, I worked closely with the ministry of tourism and creative economy to manage a tourism campaign by inviting renowned bloggers around the world to travel to key travel destinations in Indonesia.”

Before we bid her goodbye and run our own errands, I asked her what she expects to do next? “I wish to closely work with the ministry in hopes to be a country ambassador to Indonesia.”


– Athina Ibrahim
Photography Gabriela Bhaskar

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Inside Tulisan’s Creative Process #8

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Step 8: Quality Control

Once the product has come to full form and has been thoroughly edited, each product must be carefully evaluated piece by piece manually by the hands of our very trusted people to ensure each products are dismissed according the standard we withhold.


In this step a few things that are looked for are for irregular silk screen seen on the materials since the process are manually made and can cause the ink to be spread out unevenly. This however, can create the character of the bag on its own and ensures the hand-made products retains their own quality. What we need to ensure though is that it still the irregularity is not too oblivious which damages the whole outlook of the bag and other accessories we sell at our store.


Moreover, the other aspects needed to spotted are the unparalleled stitching, or the unevenness in each construction. Once the prototypes are approved and the number of product are produced in a larger quantity, our production team becomes hands on in making sure the components of each product posses the same form of the made technical packages.

All this are done to make sure each products which reach your hand maintain our standards while still are valued for its own imperfect qualities.

Read the previous steps below:
Step 1: Preliminary Research and Sketching
Step 2: Writing the Stories
Step 3: Research and Development
Step 4: Prototyping (Print)
Step 5: Prototyping (Design)
Step 6: Silk Screening and Protective Coating
Step 7: Editing Material and Construction

– Tulisan Chronicles Team 

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Don’t Forget about Mom!

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photo-(7)Our mom’s are always THE BEST! They are the best cooks, they give the best hugs and kisses, they hold our hands when we need it the most, they also tell it like it is and bring us back down to earth well when we are flying a little too high or lift us up when our spirits are sweeping the floor…Essentially, mom’s rock.

That’s why we take any opportunity we can to spoil them rotten for all the time they have and continue to spoil us rotten!

With Mother’s Day coming up this weekend, there is no better excuse to show mom how special she is!

Here are a few gift ideas to show your mom how much you appreciate her.
1. Breakfast with Mom

Breakfast is the classy woman’s dinner. Let’s be real, dinner was so last night. We’re not really sure what’s so special about breakfast but we do know that nothing beats the sweets and savory treats while hearing the birds chirps over a cup of coffee (or tea).

Try planning a quick homemade breakfast for mom where you both cook together! Not only do you get the awesome chat but you also get to share the time while you are cooking.

DISCLAIMER: If your mom hates cooking, maybe skip to number 2.

GAB-20140508-043Roro Mendut Apron IDR 378,000/- , Roro Mendut Tea Towel IDR 298,000/-, Pot Holder IDR 168,000 /-, Breakfast by Jody Vassallo.

2. Mom and Me Picnic

Picnics are another favorite past time of ours and we think mom would love to spend a day lounging in the grass, shoes off, with her favorite people. This requires as much or as little cooking as you want and if she likes, swap the sparkling juice for her favorite bottle of bubbly! The next best part is that she now gets a new purse and mat!

GAB-20140508-028Coterie Bag IDR 1,398,000/-

3. 10 Notes to Mom

This simple yet utterly touching little gift will bring your mom to tears! Write a personal note in each card and seal it with a monogram of her initial (or yours). She will have so much fun reading these little notes. Throw in a daisy loop for her bag and she will be constantly reminded of what a lovely child you are. We guarantee you will beat your siblings for best child award! ;P

GAB-20140508-050Monogram Stickers IDR 20,000/- (available by order or in stores), Personal Note Card Set IDR 98,000/- and the Daisy Loop IDR 86,000/-

To All you Moms out there, Tulisan wishes you a very, very, Happy Mother’s Day. We don’t know what we’d do without you!

xx Tulisan Team

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A Tulisan Woman


What makes a Tulisan Woman? Is it the way she struts in her heels? The way she commands her busy days through charm and wit? Or maybe it is the little act of love she provides to her loved ones?

A Tulisan Woman is the phenomenal woman we think best represent what Tulisan is. She can be vivacious and bold, or shy but determined. Underlying all these traits, we know the Tulisan Women have catapult through their own conflict of becoming and providing before independently building a strength of their own.

As the woman behind Tulisan, Melissa Sunjaya always say, “Every Woman who wants to start something should view the journey as a fight for her own freedom. Every gain she earns in finding this freedom is about discovering something new about herself and every loss she faces is about learning her strength.”

Our feature ‘A Tulisan Woman’ chronicles a visual journey equipped with interviews and summaries of a day spent with these inspirational figures. In hopes they can be a mirror that reflects the genuine self- independence every woman is seeking for.

Stay tuned!

– Tulisan Chronicles Team

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Finding Prints Charming

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In 1996, I was an apprentice at a design boutique in Los Angeles where it was my job to work closely with printers in developing film, mixing colors and supervising the press. It was surely not the most prestigious position, but that time spent absorbing the ins and outs of the design business supplied the knowledge and fostered a love for the work I do today.


 To my own delight, I found the print shop to be a romantic playground.  With its distinct scent of fresh ink on uncoated paper and an industrial aesthetic that required a skilled touch, the print shop was at once rough-around-the-edges yet also an infinitely charming place to work. To this very day I relish all the little details inherent to the printing process.


Nowadays, I particularly enjoy going to press checks, especially when the project runs on an older model of a two-color Heidelberg offset press.  The set up on these machines still requires artisanal mastery, which offers a rare glimpse of a dying ritual.


Offset printing is a method where an inked image is first transferred from a plate to a rubber blanket, before meeting the paper surface.


We used this method of printing for my most recent illustrated motif edition, called ‘Pacific Tides’ (issuing number: 1403).


Before we could see the first run of prints the lead printer Subandi and his assistant Syahril spent a good hour cleaning and adjusting the printing press.


There is a certain innate pride that comes with knowing the process and all its secrets that these passionate and meticulous printers savor in their profession.


It is an industry standard to work with Pantone color swatches.  Each swatch has a corresponding mixing chart for the printers’ reference. I like to be present during this phase, so that I can convey to the printer my personal preferences with regard to the final ink mixture.


The ink needs to perfectly match a specified Pantone color swatch.  For this to occur there are lots of details that have to be taken into consideration. The final impression also depends on the paper’s characteristics: uncoated, coated, recycled or tinted stock.


The mixing is done manually.  With a keen eye and a spatula, the perfect color is deftly attained.



For the initial set up alone, between 100-150 practice prints (known as make ready sheets) have to be prepared for the preliminary adjustments and proofing.  Once that is achieved the final settings of the print impression are approved.


As I supervise this printing process I check the following: (1) the clarity of the plate compared to the original film (it should be dust free), (2) the uniformity of the print impression across the paper, (3) how the ink reacts to the final paper stock (especially on tinted paper), (4) the intensity of the color, (5) the registration precision, and (6) cropping positions.  I love getting lost in these fine points, making sure everything is flawlessly aligned.


Adjusting pressures on the press can change the density of the color. The more pressure that is applied, the more intense/darker the color can become.  I use a loupe (a type of magnifying glass) to check that the pressure does not create ‘feathers’ around the edge of the motif.


During color correction, it is important to check the result under controlled lighting.


These control panels allow the press to create various pressures across the print surface to adjust the intensity of the ink.


And that’s a wrap! These carefully crafted wrapping papers (size: 50 cm x 70 cm) are sure to charm whomever they meet.  Stop by Tulisan in Darmawangsa Square, Jakarta to purchase and see what else we have in store for you.

Triple kisses, Melissa Sunjaya

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